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  2. What Makes ServiceMaster Clean® Different?
Technician in blue ServiceMaster Clean® uniform cleaning a window pane

What Makes ServiceMaster Clean® Different?

2026-10-27

Why owners choose our network 

In commercial cleaning, making the right impression is key. Clients need to know what to expect, and they need confidence that your team can follow through. So, how does franchising with ServiceMaster Clean® help you achieve that?

A household name with history

We’ve been a leader in the commercial cleaning industry for over 70 years. For owners, our history gives you credibility to bring into the market from the start. You still cultivate and nurture your relationships, but you do it under a brand with decades of experience in professional cleaning. This matters most when you are introducing your business to prospective customers and asking them to trust you with their facility.
 

Resources that support business development

Every facility has different priorities, and understanding those expectations is central to building the right relationship. ServiceMaster Clean® supports franchise owners with sales-enablement tools, dedicated Field Sales Consultants (FSCs), marketing materials, local sales and marketing planning, and lead-generation resources to help them identify opportunities and communicate their value to prospective customers.

FSCs can help owners hone their sales approach, while our corporate marketing team provides materials to support outreach within the local market. First-time franchisees can also join an online lead-generation program in their territory. Each resource gives owners added support as they build customer relationships and deliver services.
 

Give customers a reason to choose you

In a competitive industry, differentiation comes down to what customers experience once the conversation begins. A known name can help get you in the door, but how you set expectations and follow through is what gives the relationship longevity.

If you’re looking for a commercial cleaning franchise with a real difference in the market, connect with our franchise development team to learn more about the opportunity and our available markets.
 

Get Started on Your Future in Franchise Ownership Today

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ServiceMaster Clean Franchise services provided by independently owned and operated franchises or by a corporate owned branch. Prices and services vary by location.

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